Philip Morris International SA (PMI SA) recently granted a tender to Technique Media for a digital project for their new IQOS 2.4 Plus device.
IQOS is a heat-not-burn, smoke-free alternative to cigarettes. The brief was for a solution to be installed at Super Spar point of sales in Cape Town and Johannesburg. ‘They wanted a tablet with a security holder that would allow cashiers and prospective clients to capture legal aged IQOS user information for communication purposes. The tablet had to be locked down to block users from accessing other webpages from the IQOS landing page and screen saver,’ explained Darren Kirby, Managing Director of Technique Media.
Once the tender was granted, PMI SA required a prototype within two days to present to Spar managers for approval. Thereafter, units required manufacturing and device software and content installed within six to seven working days. Installation of the devices had to be coordinated over a two-day period to tie in with the launch of the new product, bearing in mind that these times also had to suit the availability of store owners/managers and PMI SA area reps.
‘As consumers become more tech savvy, the demand for brands to be innovative and include digital touch points in their strategies increases. With Technique Media’s turnkey solutions, quick turnaround times and out- of-the-box thinking, we’re able to deliver the right solutions to brands that want to meet consumer demand,’ Kirby said ‘This was the first time we’ve used this particular IT & Telecommunications technology and, whilst deadlines were extremely tight, we had a lot of fun with the project and with the PMI SA team. We fulfilled our commitment from concept through to installation and we’re thrilled with the end result.’