The Creative Circle Overall Rankings take in consideration the collective results from all the year’s Creative Circle-endorsed global and local award shows, which include The One Show, D&AD, Cannes International Festival of Creativity, The Loeries and the Creative Circle Annual Awards. TBWA\South Africa has scored a hat-trick in the Creative Circle Overall Rankings, winning its third consecutive Agency of the Year title plus Overall Group of the Year.
The Creative Circle rankings are deemed to be the most significant rankings for any creative agency and reflect South Africa’s most consistent top performers, locally and internationally, throughout the year.
TBWA\Hunt\Lascaris was SA’s biggest winner at both the 2020 and 2021 Cannes Lions, racking up five Lions in July for its ‘Blame No More’ rape victim campaign.
In June, TBWA\South Africa won Agency of the Year at the Purpose Awards as well as the Brand-led Best Advocacy Campaign category for the ‘Wear it for Me’ campaign for MTN.
TBWA\Hunt\Lascaris Johannesburg also won two Pencils for the City Lodge Hotel Group and two shortlisting’s for ‘Carmageddon’ and ‘TV Licence’ for Datsun South Africa at the D&AD Awards in May. It is the second year in a row that the agency has picked up two Wood Pencils at the D&AD Awards for the City Lodge Hotel Group.
TBWA\South Africa Group CEO Luca Gallarelli said winning Agency of the Year for the third year running as well as Overall Group of the Year is a massive achievement for them. ‘To do it as individual agency and group reflects both the power of the individual companies within TBWA\South Africa and the potency of the collective when harnessed,’ he said.
‘We’re an agency collective that is always looking forward, always challenging ourselves to be better and innovating towards tomorrow, and we are fortunate to have partnered with clients who share this world view. Collectively, we view these milestones as markers that we’re doing something right.’
Peter Khoury, TBWA\Hunt\Lascaris’ chief creative officer said, ‘Every day we try to create work, products and experiences that allow brands to show up in new and interesting ways that are both locally relevant but also globally competitive. Budgets may be small, but that doesn’t mean our ideas can’t be big, expansive and have deep cultural and societal meaning that creates action and behavioural change.’
