TBWA\Hunt\Lascaris has taken home multiple wins for outstanding creativity at the Creative Circle Best of 2023 Awards. Their innovative and impactful campaigns across categories solidified their position as a leader in the SA advertising scene.
The Creative Circle Awards celebrate the best in creativity, pushing the boundaries for future innovation. TBWA\Hunt\Lascaris stole the show with campaigns like the moving ‘Silent Choir” for MTN, the dynamic “Big Macnite’ collaboration with Nissan and McDonald’s, a series of insightfully relevant Nissan radio ads, and an emotional message of hope with the song “Stronger,” from the late-great Riky Rick for the Riky Rick Foundation.
‘These awards are a testament to our team’s dedication over the past year,’ said Carl Willoughby, Chief Creative Officer at TBWA\Hunt\Lascaris. ‘Winning in six categories reflects our commitment to impactful work that connects with audiences on a profound level. We’re grateful for the opportunities we have to collaborate with our brave clients and partners – together, we’re pushing boundaries and making waves.’
Creative Circle Best Of 2023 Awards Wins Included:
For Stronger (Riky Rick Foundation, a first place for Digital Communication; first place for PR & Media; two second places in Design (one for Brand Identity and Collateral Design, the other for Motion and Digital Graphic Design); a second place in the Radio and Audio category; and a second place in the Integrated Category. The campaign that brought Riky Rick’s voice back to life using AI and his social media posts to address mental health and depression, especially among men. The track makes sure that Rick’s voice lives on forever leaving people with his message of hope.
Silent Choir (MTN) won third place in the PR and Media category. This groundbreaking campaign captivated audiences with its powerful message of inclusivity for the deaf and hard-of-hearing communities. Partnering with Magna Carta Reputation Management Consultants for PR, it aligned to MTN’s 1 Team, 60 million voices campaign, using strategic insights to deliver a high-impact creative campaign that resonated and broke through in the Rugby World Cup 2023 season.
Big Macnite (Nissan & McDonald’s) won second place in the Outdoor category. This exciting and unique campaign showcased TBWA’s ability to marry compelling storytelling with innovative media ideas. The out-of-home campaign brought two of TBWA\Hunt\Lascaris’ leading brands impactful, and entertaining, results.
Nissan’s What You Mean? won third place in the MZa’Taal category (for work in vernacular languages). This radio campaign highlighted the Nissan Magnite’s voice recognition capabilities with a clever play on words in Zulu, Xhosa, and Afrikaans, giving new meaning, to ‘know what I mean?’
The Creative Circle wins underscore TBWA\Hunt\Lascaris’ unwavering commitment to excellence and innovation. By constantly pushing boundaries and challenging norms, the agency inspires positive change within the industry.
‘We’re incredibly proud,’ concluded Willoughby. ‘The past year has had some massive challenges. Our focus is the work, and we have to raise the bar with breakthrough local campaigns that resonate globally – we’ll keep pushing!’
TBWA\HUNT\LASCARIS
www.tbwa.co.za
