Among his many successes as an advertising generalist in the finance, alcohol, broadcast, motor and FMCG industries at some of SA leading creative agencies, TBWA\Hunt Lascaris’ new Chief Creative Officer, Carl Willoughby, was ranked as the #1 ECD in South Africa in 2021, and more recently, led Nissan to global creative recognition with Nissan Shwii.
‘I am really excited for to join me at the helm of the pirate ship,’ said Karabo Denalane, CEO of TBWA\Hunt Lascaris. ‘Willoughby has been with TBWA for almost 9 years and has rapidly grown through the ranks, leading some of our most relevant and innovative campaigns.’
‘Willoughby’s cross-functional experience as a creative leader over his 20-year career makes him an invaluable addition to the team as we continue pushing boundaries and setting new standards across the continent,’ said Denalane.
Willoughby plans to build upon the strong foundation that Pete Khoury, outgoing CCO, established, including the culture of innovation, talent empowerment and growth.
‘The opportunity to take on this challenge is a dream come true,’ said Willoughby. ‘I am passionate about driving transformation within the agency, finding creative solutions that will advance more innovative digitally-led outputs and powerful disruptive campaigns with culture at their centre.’
TBWA SOUTH AFRICA
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