Tata Consultancy Services (TCS) has embarked on a new brand direction to power its next horizon of transformation-led growth. ‘Building on Belief’ articulates its mission and relationship with customers as it embarks on its next decade of this growth.
The new brand vision encapsulates the active and collaborative role that TCS plays in partnering with customers over the long term, leveraging its contextual knowledge, investments in research and innovation, and technology expertise to help them grow and achieve their purpose-led transformation goals. It also reflects TCS’ belief that it, along with its customers, can harness collective knowledge to innovate in ways that result in better futures for individuals, communities and the planet.
‘Every innovation and every transformational journey begins with the belief that it will make the world better,’ said Rajesh Gopinathan, MD & CEO, TCS. ‘We are partnering with our customers in realising that belief as well as their purpose. It is who we are as an organisation and reflects our bold ambition as we embark on our next decade of growth.’
‘For decades, we have worked with our customers with a shared purpose- leveraging the power of innovation, knowledge and technology to transform businesses,’ said Rajashree R, CMO, TCS. ‘Our new brand articulation and purpose statement paves the way to engage with our customers as their growth and transformation partners and bring together the power of our contextual knowledge and expertise, to help them master their journey. We are excited to take this new articulation of our brand to our clients, associates and all other stakeholders.’