The Takealot Heritage Day Challenge is an open call to all South Africans to redesign the iconic Takealot box by drawing on their unique heritage. By using the colours of the South African flag, entrants can express their culture, history and heritage.
One lucky entrant will then see their unique design printed on one million Takealot boxes during the busy December festive season. On top of this, they will also win a R100,000 Takealot voucher and a R10,000 voucher for a charity of their choice. Plus, for students entering the challenge, an additional voucher valued at R20,000 will be awarded to their school.
Last year’s inaugural Heritage Day Design Challenge saw an overwhelmingly positive response, with thousands of designs from a diverse group of entrants. From playful designs created by young children to intricate artwork designed by both established and up-and-coming artists, the results were as diverse and inspiring as South Africa.
The winner of the 2022 Takealot Heritage Day Design Challenge, Tshepo Masilo, saw his career as an artist take a new dimension after the challenge. ‘The challenge really impacted my outlook on art creation,’ he said. ‘It reaffirmed that authentic storytelling of our roots can resonate deeply with people, and the validation received from the competition gave me the courage to embrace my unique style and cultural heritage even more.’
‘To help bolster South Africa’s sense of cultural pride, we are again encouraging South Africans to embrace and express their unique cultural perspectives through art. This challenge is a platform to showcase the incredible talent of South African artists, and even more importantly, to create an opportunity of economic empowerment for artists,’ said Frederik Zietsman, Chief Executive Officer of Takealot.
‘In our previous challenge, we saw incredible South African talent come to light, and it helped us realise that we can be a powerful enabler for South African art. With that said, this challenge is not only for artists, but all design enthusiasts who want to show their creative insight into South African heritage,’ added Zietsman.
Entries can be submitted by messaging a WhatsApp line – stay tuned for the dedicated phone number to be released 1 September. To qualify, all artwork should be made using the colours of the South African flag, drawing on their unique heritage on a Takealot box design.
The winning design will be chosen by a group of judges consisting of Bontle Moloi, Emo Adams, Kwesta, Takealot Group CEO Mamongae Mahlare and Takealot CEO Frederik Zietsman. This year will also see the addition of guest judge Masilo, winner of the first Takealot Heritage Day Design Challenge.
To enter, click here. The competition closes on 25 September.
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