Suzuki South Africa has once again affirmed Penquin as its preferred supplier, marking the continuation of a 19-year partnership. As lead agency, Penquin manages all campaign strategies, concepts, artwork, production and media solutions for Suzuki South Africa.
Veronica Wainstein, Managing Director at Penquin said, ‘We are an agency that relies heavily on tangible results and measureable outcomes. During our 19 year partnership with Suzuki Auto South Africa, we have always measured our success based on the client’s achievements. We are absolutely thrilled to see this partnership continue.’
Almost 11 years after the company’s Automotive launch into South Africa, more than 60,000 new Suzuki vehicles are on the road with the brand having won cars.co.za’s Consumer Brand of the Year for two consecutive years (2017 and 2018).
Megan MacDonald from Suzuki Auto South Africa said, ‘Our relationship with the Penquin team over the past near two decades has been one that took our brand from a ‘newbie’ entering South Africa to one of the most successful car brands in the country. Not only that, we have developed a solid brand personality that permeates our cars, our dealerships and our communication that continues to drive our success. They aren’t just any service provider; Penquin is a partner in every sense of the word. We firmly believe we’re in the right hands.’
‘We are 100% into building authentic connections for our client’s customers and we’re honoured to have the opportunity to continue doing so for Suzuki Auto South Africa,’ concluded Ryan Nofal, Penquin’s Client Service Director. ‘It’s our ‘Way of Life’ too.’
