Sunshinegun has expanded its service offering to include a full-service digital capability. The decision reflects both a shift in client needs and Sunshinegun’s own continued growth in the digital space. The introduction of a dedicated digital team enables deeper integration of functionality, usability and technology into the agency’s core offering.
The move brings creative, UX, design and development together into a single, integrated process — whether in-house or via trusted partners — ensuring a seamless journey from concept to code, under Sunshinegun’s guidance.
‘Beautiful design should work beautifully too,’ said George Rautenbach, Founder and Creative Partner at Sunshinegun. ‘For years we’ve partnered with brands to bring strong ideas to life visually and strategically. Now, we’re also building digital tools and environments that support those ideas in action – seamless, intuitive, and aligned with the brand’s voice and purpose.’
The new capability focuses on delivering purposeful digital experiences — tools and interfaces that are both easy to use and well considered. Rather than separate creative and technical delivery, the Sunshinegun approach treats design, user experience, and development as interconnected disciplines that are most effective when built together.
‘Our view is that functionality doesn’t need to come at the cost of expression, and that creative thinking is essential to good digital product design,’ said Mpho Manyatshe, a seasoned digital project manager, and member of the digital team. ‘We aim to make digital work that feels intentional – crafted to meet users where they are and support the experience they’re expecting, while still carrying the creative quality our clients know us for.’
‘My vision, with our incredible team, is to build Sunshinegun into a media powerhouse in five years by expertly weaving together branding, tech, and AI,’ added Francis Manga, Head of UX/UI. ‘We’re not just aiming for growth; we’re aiming to be a pivotal force shaping impactful brand connections.’
The new team includes project managers, UX/UI specialists, digital designers, developers and motion designers, all working closely with Sunshinegun’s brand and strategy leads. Their focus is on creating solutions that are not just technically sound, but clear, cohesive and emotionally engaging. Digital experiences that work hard and feel right.
SUNSHINEGUN
https://www.sunshinegun.com
