The Sunday Times GenNext survey turns 18 this year. The Sunday Times GenNext Awards will be held on 16 September in a live-streamed hybrid format where South Africa’s coolest brands will be awarded.
The survey polls more than seven thousand South African youths on their brand preferences. The survey, conducted by business and marketing strategy consultancy, Yellowwood – housed within the award-winning collective of TBWA – is geared to maximise insights covering the full spectrum of the South African youth market. Gautrain is once again a headline partner for the Sunday Times GenNext campaign.
‘GenNext is a highlight in the calendar of marketing, brand and advertising professionals, offering insights into the complex and often fickle preferences of young South African consumers,’ said Eben Gewers, Head of Sales at Arena Holdings, which owns Sunday Times GenNext. ‘We’ve followed the sentiments and preferences of a whole generation over the past 18 years, where we’re able to chart how decision-making and brand loyalty have been impacted by socio-economic circumstances and other world events like Covid-19. The insights are a unique dive into what makes South Africa’s youth tick.’
The Sunday Times GenNext supplement will be published on 18 September 2022.
SUNDAY TIMES GENNEXT