Real estate group Chas Everitt International operates both locally and internationally, with over 100 offices and more than 1000 agents nationwide. The group has appointed Stratitude to enhance its brand strategy and implement a new omni-channel marketing campaign, with a focus on digital.
‘What attracted us to Stratitude was their methodical approach and their focus on implementing outcomes-based marketing campaigns. They first partnered with us to renew and refocus our overarching brand strategy, then translated that strategy into a creative campaign that is being applied on a national, regional and local level,’ said Chas Everitt International CEO Berry Everitt.
‘Having a full team of digital marketing experts on hand to manage our marketing across web, search, social media and email, will ensure a consistent message across all channels and platforms, and create lead generation opportunities for our agents. This will require strategic alignment, investment and expertise, which is why the agency has integrated with our existing public relations consultancy, MegaTrends Media,’ he said.
Everitt said the group has been building towards this moment for a long time, and that its appointment of Stratitude marks a significant step in its evolution, ‘delivering on our vision to be the agent of choice for our clients. By reaching our clients through every digital channel and by increasing our search, targeting, social media and reputation management capacity, we will continue to direct people to our rental or sales products’.
Sylvia Zanetti, managing director and chief strategist at Stratitude said, ‘The real estate industry is undergoing a digital transformation, so it makes sense to take a digital-first approach when it comes to marketing. In addition, when people begin their property search, 93% now start with a search engine.
‘From high-quality videos to engaging social media posts, when you tailor messaging according to the channel, you’re delivering a memorable experience, and this will keep the Chas Everitt International brand front and centre, targeting the right audience. By focusing on digital, all campaigns can also easily be measured, ensuring they always refer back to the strategy.’