Far from being crystal gazers, futurists engage in rigorous trend research and use a variety of tools and data to help businesses understand the way forward. This is no small task and requires a careful blend of managing disruptions and uncertainties, unpacking emerging trends and defining innovative strategies to elevate a brand’s best future. By anticipating and preparing for future trends, brands and organisations can position themselves strategically to get one-ahead of their competition.
Joining the Nedbank IMC virtually from New York, the original Futurist and best-selling author, Faith Popcorn, will share Future Forces shaping our world. Popcorn is renowned for her exceptional ability and skill in forecasting emerging consumer trends. The New York Times has called her ‘The Trend Oracle’, while Fortune magazine named her, ‘The Nostradamus of Marketing’. Along with her consultancy, BrainReserve, Popcorn’s mission, in short, is to bring an accurate vision of what’s coming. Modern Marketing is a proud media partner of the event.
Popcorn was the first person to apply the study of trends to marketing – with over 50 years of helping brands make thinking about the future an integral part of their everyday deliberations. As she explained, ‘If you knew everything about tomorrow, what would you do differently today?’ At Popcorn’s BrainReserve, we show you how to capitalise on the shifting consumer landscape by accurately predicting what’s ahead.’
With a documented 95% accuracy rate in forecasting everything from technology to food to coining cultural Trend Cocooning, Popcorn is a trusted advisor to the CEOs of The Fortune 500, varied government bodies and start-ups all over the world.
Dale Hefer, CEO of the IMC, said, ‘Popcorn has always been an iconic figure to me. I am so proud to welcome her to the Nedbank IMC.’
In-person tickets are sold out. Book your online ticket and join the in-person waiting list to upgrade if a space becomes available. Virtual tickets priced at R1499 (excl VAT) each.
NEDBANK IMC CONFERENCE
www.imcconference.com
