South African crypto investment app Luno has teamed up with Springbok rugby captain Siya Kolisi to launch an educational campaign that encourages South Africans to think long-term when it comes to crypto investing.
The two-year educational campaign kicked off with Kolisi’s appearance in a TV commercial, which was aired for the first time during the Springboks’ Rugby Championship match against Australia in Adelaide on 27 August.
‘Like many South Africans I am new to crypto investment so I had to do some research before deciding to partner with Luno. I love that Luno focuses on providing education for new crypto investors like me so we can make better, long-term financial decisions. I have always believed that with the right team behind you, you can focus on the long game,’ said Kolisi.
Vanina Schick, VP of Marketing at Luno, said that Luno jumped at the chance to work with the rugby icon. ‘Kolisi tells us that life and career can be a journey of ups and downs but it’s the long game that really matters. This is something that we can all relate to, especially when you apply it to investing. The crypto market, which is still in its early years, sees a lot of ups and downs, but as Kolisi reminds us, what really matters is what you do over time,’ she said.
LUNO
https://www.luno.com
