Spark Media has appointed Debbie McIntyre to a newly created role as Head of Integrated Media Solutions. This will enable her to offer clients access to all Caxton Magazines and Spark Media platforms, focusing on a cross-platform approach and making sure that this is a simple, streamlined process for clients. In this new position, McIntyre has also been welcomed as an EXCO member at Spark Media.
‘Debbie’s role will involve her identifying strategic opportunities for clients across our platforms,’ said Gill Randall, Joint CEO Spark Media.
‘She is the ideal candidate based on her vast and relevant experience within our Group,’ said Randall. ‘We’re all excited about this new position and believe that we have a very powerful and varied media, audience as well as conceptual content offerings for bespoke client campaigns. We are geared to implement, measure and optimise campaign performance too.’
‘Together with our media offering, our ROOTS research, audience panels and alignments with the latest international marketing thinking, we can offer clients clarity and assistance in strategising, planning and implementing campaigns that deliver.’