The new look for rAge, South Africa’s festival of gaming, technology, esports and geek culture, builds on the brand’s 24-year legacy while introducing a sharper, more future-facing identity.
Bold, immersive and unmistakably rooted in gaming culture, it reflects rAge’s evolution from a traditional gaming expo into a multi-day festival spanning cosplay, anime, entertainment and community.
The refreshed identity draws inspiration from retrofuturism, combining the visual nostalgia of gaming’s past with a modern interpretation of what the future could look like. The result is a flexible, energetic visual world designed to come alive across digital platforms, social content, event environments, merchandise and partner activations.
‘This is not a reset of the rAge people know and love. It is a visual upgrade,’ said Michael James, project director of rAge. ‘The new identity preserves the energy, curiosity and community that have always defined rAge while giving us a bigger visual world for the festival it is becoming.’
The rebrand also creates a more cohesive platform for rAge’s expanding ecosystem, giving partners, creators and communities more ways to participate in and contribute to the experience.
The new visual identity will roll out across rAge’s channels ahead of rAge 2026, taking place from 27 to 29 November at Fourways Mall in Johannesburg.
RAGE FESTIVAL
https://www.rageexpo.co.za
