Six agencies in South Africa scored 15 finalist entries in The One Show 2022, announced by The One Club for Creativity. This year’s One Show ceremony will be a grand coming together for the creative community, as it represents the first of the large global awards shows to gather in person and celebrate the best work from around the world with industry colleagues.
All finalists will win either a Gold, Silver or Bronze Pencil or Merit, to be announced on May 19 during Creative Week 2022.
Joe Public United Johannesburg leads the way with nine One Show 2022 finalists, including three each for Chicken Licken ‘Soulfuel Safe Lamp’ and Converse ‘Unity Laces’. The agency has one each for Castle Milk Stout ‘Clan Beat’, South African National Blood Service (SANBS) ‘Blood Saves Lives’, and Chicken Licken ‘Nuggets of Wisdom’.
Romance Films Cape Town has two finalists for ‘Feel the Fire’ on behalf of Chicken Licken.
With one One Show 2022 finalist each are Grey Advertising Africa Johannesburg for Savanna ‘Take a Savatical’, HelloFCB Cape Town for NetFlorist ‘Sneaky Stings’, Ogilvy South Africa Cape Town for ‘Rape Crisis’, and TBWA Hunt Lascaris Johannesburg for MTN South Africa ‘Feet’.
Globally, Area 23 New York has the most One Show 2022 finalists entries with 48, followed by Leo Burnett Chicago with 44 and Ogilvy UK London is third with 36 finalists, including 11 for Dove ‘Reverse Selfie’.
A total of 1591 entries from 44 counties are finalists this year. The top five countries are the US with 656, Canada with 119, UK with 116, France with 106, and Germany with 103.
All of this year’s special awards, including Best of Show, Best of Disciplines, Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, Penta Pencil, Cultural Driver Pencil, CMO Pencil and top rankings, will be unveiled at The One Show 2022 in-person awards ceremony at the conclusion of Creative Week 2022 on Friday evening, May 20 at Cipriani Wall Street in New York.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.
ONE CLUB
https://www.oneclub.org/
