South African Agency, Promise, has been shortlisted for two entries submitted to the New York Festivals Advertising Awards. The entries fall under the print category for best interactive advert and best newspaper/magazine advert for its Plan (a) advertisement.
Groundbreaking and inspired creative submissions from agencies from over 60 countries around the globe were judged online by the 2023 NYF Advertising Awards international Grand Jury to determine the shortlist.
The results of the 2023 Advertising Awards shortlist are based on the Grand Jury’s thoughtful evaluations within the judging session. The Grand Jury panel judged the following competitions: Activation and Engagement, Collaborations and Partnerships, Commerce and Creativity, Design, Digital/Mobile, Direct, Film, Film Craft, Financial, Hell’s Kitchen (Alcohol), Hell’s Kitchen (Cannabis), Hell’s Kitchen (Sports Betting), Outdoor, Package and Product Design, Print, Public Relations, Purpose, Pushing Culture, Small Agency, Social Media and Influencer, Sports, Start-Up, The 3DE&I Award, The Youngest Talent, The Future Now, NYF Auto Show, NYF’IN Funny and Healthspan.
This year’s shortlisted entries include top-scoring innovative campaigns that engaged consumers and seamlessly showcased the brand’s message on a variety of platforms. Campaigns submitted by prominent global agencies created brand affinity through active interaction, inspired emotional connection, aligned like-minded consumers and used trail-blazing tech to entertain and create a personalised brand experience.
The USA, Germany, South Korea, China, and United Arab Emirates were in the lead with a robust number of campaigns from top-tier agencies advancing to the next round. Additional countries with an impressive number of entries shortlisted include Japan, Canada, Brazil, India, Australia, Philippines and the UK.
Work created by best-in-class agencies from around the globe saw campaigns created for prominent brands advance to the next round. Brands achieving shortlist status include: Coca-Cola, MasterCard, Oreo, Burger King, Ikea, BMW, Netflix, Nissan, McDonalds, Samsung, Hyundai, Dell Technologies, Audi, Hana Bank, Jeep, Babyshop, adidas, Verizon, Hulu, Wendy’s, Mercedes Benz, META, Under Armour, Spotify, Stella Artois, Mercado Libre, Coors Light, WhatsApp, Deutsche Telekom, Delta, Krombacher, Buick, Cannon, Dodge and Uber Eats.
Entries shortlisted moved ahead to the Executive Jury sessions led by 2023 Executive Jury President, Bianca Guimaraes, Partner and Executive Creative Director for Mischief USA. The Executive Jury is a strategically assembled panel populated with internationally recognised industry executives and leaders known for their award winning cutting-edge creative. Together in face-to-face jury sessions the Executive Jury determined the 2023 New York Festivals Advertising Awards winners.
NYF’s Grand Jury panel included a diverse range of creative leadership talent. The 2023 online Grand Jury included Chief Creative Officers, CEO’s, Executive Creative Directors, Art Directors, Copywriters, Strategists, Designers and Communications pros from around the globe who thoughtfully reviewed all entries and played a pivotal role in selecting the World’s Best Advertising®.
New York Festivals Advertising Awards will announce the 2023 award-winners on Wednesday, July 19th.
NEW YORK FESTIVALS ADVERTISING AWARDS
https://home.nyfadvertising.com/
PROMISE AGENCY
https://www.promisegroup.co.za
