Creative Agency Saatchi & Saatchi’s recent accolade as #1 Creative Agency at the pan-African Publicis Groupe awards, is proof that the agency is making waves. ‘We’re fired up to make more ‘impossible to ignore’ creative work that unlocks business growth for our clients,’ said Firdous Osman, Managing Director.
Osman said, ‘We have honed our positioning to future proof our Agency, adapt to changing culture and technology, while also recommitting to our foundational beliefs as the Nothing is Impossible creative agency. We’ve entered a new era of elevating our creativity, the insights that guide it, as well as renewing our operations model to develop and deploy excellence effectively and efficiently. Our clients, like Mondelez International, Distell, Procter & Gamble, amongst others – in SA and across the continent, are seeing the impact. Most importantly, our values remain strong, and our multi-talented and diverse team have fun doing what they do best and are always ready to eat problems for breakfast.’
‘In a world where media noise is ubiquitous, there’s never been a more important time to be bold. How do we capture attention as the first step to building perceptions and driving actions? How do we make our work impossible to ignore? Our proposition of ‘unlocking creative possibilities that drive business growth’ is premised on pushing for boldness in our ideas.’
Building on the creative momentum, the agency has also launched an insights unit. Antony Stearns, Head of Strategy, continued, ‘We launched Saatchi & Saatchi Intelligence to challenge the generalist, stereotypical view we often have of consumers. Stereotypical views lead to generalist insights and work that often does not resonate. Now we’ll have ongoing consumer conversations, follow the social buzz, observe shopper behaviour, and dig into what’s driving the pulse on the ground – not just to make our work more relevant, but also to empower our clients to be more in the know.’
In addition, the Saatchi & Saatchi SA has bolstered its operations with the appointment of Kirsten Samuels as Operations Director.
Osman continued: ‘Kirsten has rich experience across a multitude of sectors and disciplines and will play a critical role in increasing efficiencies for both our clients and the agency, enabling us to do bold work that outperforms the norm.’
SAATCHI & SAATCHI
https://saatchi.co.za/
