This Summer, Sir Fruit’s brand campaign is fronted by ‘The Fruitful One’. This enlightened being, in the form of comedian and entertainer, Ebenhaezer Dibakwane, is here to help us ‘Squeeze the day’ the Sir Fruit way. He promises to be here all season, offering his offbeat words of wisdom.
The Fruitful One is the embodiment of Sir Fruit’s quirky and proudly-local brand approach, aiming to add joy to your everyday moments. He is part guru, part guide, and part groovy guy in a bucket hat. His mission is to offer advice on how to stay energised, switched on, and ‘like, totally present and kief’ during these holidays. Ebenhaezer is the ideal partner for the brand, adding his unique sense of wit, and matching dress code, to the campaign.
The Fruitful One’s advice will be found on billboards nationwide, on selected radio stations (KFM, East Coast and 94.7), and across social media. Expect to hear (and see) his refreshing perspective well into the new year. If you look for it, you will find it. And, if you don’t look for it, don’t worry, Ebenhaezer will find you.
SIR FRUIT
https://sirfruit.com
