Festipub, held annually, celebrates advertising and marketing excellence in Portuguese-speaking countries, Angola, Cape Verde and Mozambique. It’s a platform for agencies, brands, and creative professionals to showcase outstanding work and encourage collaboration within the industry. Simply Black Media has been recognised as Media Agency of the Year at Festipub 2024.
The agency also took home two bronze awards for its innovative campaigns with GOtv Mozambique, further cementing its reputation for delivering impactful, creative, and results-driven solutions across the region. This year’s festival featured entries across various categories, including print, out-of-home (OOH), influencer marketing, digital and social media, radio, TV production and design.
‘The title of Media Agency of the Year is awarded based on the cumulative points earned across submitted campaigns, reflecting a combination of creativity, execution, and effectiveness,’ said Janaína Carneiro, Regional Lead, Simply Black Media. ‘This recognition reaffirms our leadership in the African Lusophone markets and our ability to deliver high calibre work that drives success for our clients.’
The agency also earned bronze awards for two of its campaigns with GOtv Mozambique:
– OOH innovation: recognising the creative use of out-of-home media to captivate and engage audiences with dynamic messaging tailored to local cultural and social contexts.
– Media planning and strategy: honouring the strategic execution of the GOtv Festive 2023 campaign, which successfully combined audience insights with creative storytelling to drive measurable results and achieve client objectives.
‘These awards demonstrate Simply Black’s granular understanding of the unique challenges of local markets, and its ability to deliver creative campaigns that resonate with diverse audiences,’ Carneiro said. ‘We have a deep understanding of local market dynamics and cultural nuances. We like to push boundaries, using new technologies, data insights, and creative strategies to engage different audiences.’
In addition to these wins, five of the agency’s campaigns were shortlisted for awards, including:
– Coca-Cola: Coke Studio Influencer Campaign Angola 2023.
– Coca-Cola: Angola Independence Day Digital and Social Media Post 2023.
– Nestlé Moça: Influencer Campaign Angola 2023.
‘We are proud of our team’s achievements,’ said Carneiro. ‘Being recognised in a competitive market with top regional agencies is an honour.’
SIMPLY BLACK MEDIA
www.simplyblackmedia.com
