Simply Black Côte d’Ivoire has been awarded Bronze in the Digital Campaign category at the 2024 Pikasso d’Or Awards for its work on French multinational Bel’s Back to School campaign. The campaign was designed to connect with parents and students through targeted digital placements, ensuring strong visibility and interaction.
The Simply Black team – led by Marieme Faye – focused on precision targeting, data-driven content, and optimised ad placements to maximise reach and impact. Their work helped Bel, known for its cheese brands like The Laughing Cow, strengthen its brand presence at a crucial moment in the year for consumers.
‘This recognition reflects the strength of our digital strategy and the hard work of our team,’ said Issa Bamba, Managing Partner at Simply Black Côte d’Ivoire. ‘We focused on delivering a campaign that was not just creative but also strategically positioned to achieve clear business objectives. Winning Bronze at the Pikasso d’Or Awards reinforces our commitment to delivering results for our clients.’
The Pikasso d’Or Awards celebrate the most effective Out-of-Home (OOH) and Digital Out-of-Home (DOOH) campaigns across multiple regions, including West Africa, North Africa, the Levant, and Italy. The awards are a benchmark for excellence in media placement, creative execution, and campaign impact.
SIMPLY BLACK MEDIA
www.simplyblackmedia.com
