Since their inception in 1990, the Financial Mail AdFocus Awards have established themselves as a leading platform for individuals and agencies to be recognised – not only for their creative marketing skills – but for their overall business acumen. This year, FM AdFocus celebrates Advertising’s Game Changers 2021.
The shortlisted finalists have been announced. The winners across 15 categories will be celebrated as Advertising’s Game Changers at an event taking place on 24 November 2021. With the state of our world permanently changed, this year’s entries demonstrated the zeal of agencies and clients’ readiness to move forward, said Tumi Rabanye, the 2021 FM AdFocus jury chair.
‘That was itself a demonstration of our theme for 2021: Game Changers. The theme permeated all our discussions when adjudicating and we were not short of examples. In the nomination categories, we were moved and inspired by the entries, inviting reflection on what it takes to make it. What I concluded during the course of the adjudicating is that game changing should not be an occasion but a sustained behaviour.’
The 2021 Financial Mail AdFocus finalists are (in alphabetical order):
Adfocus Large Agency Of The Year Finalists
– Joe Public United Johannesburg.
– M&C Saatchi Abel Johannesburg.
– TBWA Hunt Lascaris.
Adfocus Medium Agency Of The Year Finalists
– Grey.
– Grid Worldwide.
– HelloFCB+.
– Machine.
Adfocus Specialised Agency Of The Year Finalists
– Demographica.
– Levergy.
– MakeReign.
– Triple Eight.
Adfocus Digital Agency Of The Year Finalists
– Fresh AF.
– Mark 1 Media.
– RogerWilco Digital.
Adfocus Public Relations Agency Of The Year Finalists
– Atmosphere Communications.
– Eclipse Communications.
– Razor Public Relations /M&C Saatchi Group.
Adfocus Media Agency Of The Year Finalists
– Carat.
– M&C Saatchi Connect.
– Mediology.
Adfocus/IAS Partnership Agency Of The Year Finalists
– Joe Public – Chicken Licken.
– The MediaShop – Shoprite/Checkers.
– TBWA – MTN.
– TBWA – Spar.
Adfocus Africa Impact Award Finalists
– Dentsu International.
– TBWA Hunt Lascaris.
– Triple Eight.
Adfocus Transformation Award Finalists
– Joe Public United Johannesburg.
– Levergy.
– Triple Eight.
Adfocus Adaptability Award Finalists
– Eclipse Communications.
– Levergy.
– Triple Eight.
Adfocus Student Of The Year Finalists
– Janine Louw – Red & Yellow.
– Niamh Aremband – IIE Vega.
– Zahra Khan – IIE Vega.
ADFOCUS
http://www.adfocus.co.za/
