The partnership will see the two bodies look to share resources, achieve mutual objectives, and leverage each other’s strengths, leading to increased opportunities for both parties, said CEO, Institute of Marketing Management, Irene Gregory.
Shop! South Africa is the newly launched trade association dedicated to enhancing retail environments and experiences. It has forged a new partnership with the Institute of Marketing Management (IMM) ahead of its inaugural Outstanding Shopper Marketing Awards (OSMA) later this year.
The partnership will see the IMM endorse the Shop! OSMA awards as part of its focus on retail. Realising that retail is an integral part of marketing, the IMM has introduced short courses in retail store management.
The awards celebrate creativity, innovation and excellence in-store, online and throughout the shopper experience. What sets them apart are their focus on shopper programmes and executions that change shopper behaviour and deliver results.
SHOP! SOUTH AFRICA
https://www.shopassociation.africa
