Whiskey brand Scottish Leader is launching a TV show, created by HaveYouHeard, called ‘Madness Method,’ which will be hosted by musician and reality TV star Moonchild Sanelly.
The show will explore how people see the world differently to entertain both the brand’s existing fan base and potential consumers tuning in, and enhance the relationship with both. With the help of a unique deck of cards and a masked mixologist, Moonchild will interview a mystery guest every Friday night at 21:30 on BET Africa (channel 129 on DStv).
‘’Madness Method’ perfectly showcases the powerful thinking between HaveYouHeard and a great brand that sees the world differently,’ said HaveYouHeard’s Jon Savage. ‘It’s an irreverent talk show that breaks all conventions, is full of surprises and platforms the most raw and real discussions you’ll ever hear from local celebrities.’
‘Sanelly was born to host this show, and she’s supported by a masked mixologist, a set made out of a suitcase, a bottle of Scottish Leader and a rather special deck of cards and card game that act as a device to lead the conversation in to unknown territory. Also, the guest list is a secret. Each week, clues will be released on Scottish Leader’s social media platforms so that fans can guess who’ll be playing cards with Moonchild. It’s wicked viewing.’
