Sasol launched a through the line campaign (TTL) that celebrates the success of the Sasol Rewards Loyalty Programme and key milestones reached. This is Sasol’s first television commercial since 2019 and it highlights the role of Sasol Rewards in the brand’s evolution.
The campaign continues Sasol’s tradition of showcasing optimistic and authentic South African storytelling that observes the country’s spirit, diversity, unity and humour. The campaign also features one of Sasol Rewards’ newly appointed brand ambassadors, well-known musician and businessman, Big Zulu (Siyabonga Nene), building on a heritage of award-winning TV campaigns such as ‘Sasol Super 100’, ‘Pumping up your Performance’ and ‘ama glug-glug’.
The new positioning for the campaign captures the essence of the programme: Sasol Rewards, where your spend pays you back.
‘Through an amazing collaboration of multiple agencies bringing together incredible minds, the heart of the story and concept of the Sasol Rewards programme – earn while you spend – has been brought to life,’ said Zanele Hadebe, Vice-President for Energy Strategic Marketing at Sasol.
‘We are also partnering with South African brand ambassadors, from artists to small business entrepreneurs and travel influencers, to show how ‘your spend pays you back’ with Sasol Rewards, giving you access to instant money that helps to keep you moving. This new campaign is set to improve our brand equity and reposition our brand to showcase Sasol’s role, not just in fuel, but for individuals, cars, businesses and the rest of the country.’
SASOL
www.sasolrewards.co.za
