SASKO’s limited edition Youth Day loaf was designed to foster meaningful conversations and help the next generation by sharing slices of wisdom on the public holiday.
The special edition loaf was available on shelves over the Youth Day weekend, exclusively in KwaZulu-Natal.
The Youth Day loaf is part of SASKO’s #BreakingBreadwithYouth initiative, an effort to offer access to meaningful and valuable advice to young people, creating a platform where South Africans can share slices of advice, such as what they wish they knew when they were growing up. The initiative saw SASKO bread packaging coming with a piece of written advice at the back giving consumers something to reflect on especially around critical issues such as entrepreneurship, mental health, academics, modern parenting and career development.
Nomawethu Ngadlela, Marketing Manager at SASKO, commented on the initiative, saying: ‘We believe that real change happens when we come together to share and listen. #BreakingBreadwithYouth initiative is our way of contributing to the future of our youth by providing not just nourishment but also guidance and support on the issues that matter most to them. Each slice of this limited-edition loaf symbolises a piece of advice that can help shape a brighter tomorrow.’
Consumers could also participate in the conversation on social media.
SASKO
https://www.sasko.co.za/
