Sanofi Chooses Hoorah Digital For Brand Strategy Development

Sanofi Chooses Hoorah Digital For Brand Strategy Development

Hoorah Digital has been appointed as the preferred digital marketing agency for Sanofi’s Essentiale Extreme brand.

In 2018, the consultancy acquired Essentiale, and after servicing the brand in digital marketing consulting for just over a year, the scope of work has now been expanded thanks to the success of the relationship to date.

Along with retaining the original portfolio, Hoorah will now extend to brand strategy development, creative design (video production, campaign key visuals, digital banners, 3D animation, social media creative, point of sale materials, in-store materials, health care practitioner materials, internal training materials), website management, social media community management, as well as a complete eCommerce strategy development.

Mimi Thabethe, Africa Digital Marketing Manager at Sanofi CHC – Africa said, ’As digital penetration and internet users grow in Africa, it has become important for our business to build partnerships with teams that can help us bring our brands to life where it matters most for our target audience. Our partnership with Hoorah brings to life a more focused approach to digital execution, rooted deeply in insights that’ll catapult our business to being the most consumer-centric healthcare organisation.’

‘At Hoorah Digital we believe in the marriage of data, creativity, and media tech,’ explained Shaune Jordaan, founder and CEO of Hoorah. ‘We are looking forward to helping Sanofi SA reach new heights.’