Small and mid-size businesses (SMBs) say they are toughened up and ready to face the future post Covid but the complexities of running a business in today’s uncertain world are adding a new type of pressure. Sage research shows 49% of SMBs are looking for companies to simplify business processes and give them a greater sense of control. With that in mind, Sage announced a refreshed brand, a symbol of its evolution, and a reflection of the changing needs of SMBs globally.
Cath Keers, Chief Marketing Officer, Sage said, ‘It’s tough being in business right now. Our refreshed brand is about how we show up for customers globally – removing complexity, delivering insights and building human connections for them, for our colleagues and within society. We’ve been a trusted brand for SMBs since Sage was a start-up 40 years ago, but the way we support them has changed and the refresh will enable us to reflect that consistently across all our markets.’
The updated brand represents Sage’s new purpose – to knock down barriers so everyone can thrive. This starts with its customers and a commitment to fuel SMB confidence by focusing on simplicity and insight, with a human touch to help business flow.
Steve Hare, CEO, Sage said, ‘The refreshed Sage brand reflects the simplicity, flow and confidence that Sage can give to customers through greater control and better insights so they’re ready to adapt and thrive in an ever-changing world. It is based on real insights about our customers, our colleagues and partners, and society. It is a symbol of what we stand for, the successes that have brought us here, and a promise for the experiences we will deliver in the future as we build the trusted network for SMBs.’
The refresh includes a new brand architecture, visual and verbal identity and product portfolio migration strategy. Sage customers will now experience the refreshed brand online and in products starting with a full roll out expected to continue until the end of the year. Out of home and broadcast advertising will start from May.
SAGE
www.sage.com/en-gb/
