The South African Breweries (SAB) has appointed Vaughan Croeser to VP of Marketing for South Africa.
For almost two decades, Croeser dedicated his career to SAB. In November 2003, he began his journey at the company as a Sales Representative. It was only up from there, as Croeser went from Sales Manager to Regional Marketing Manager to Marketing Manager for Castle Lite, Brand Director for Castle Lager Africa and eventually Marketing Director for SAB.
In his new position, will be responsible for directing all marketing efforts in the business, which, given the two decades of passionate experience, will be an easy feat for him.
SAB CEO, Richard Rivett-Carnac said, ‘As a long-standing member of the SAB family myself, I have had the privilege to work with Croeser for many years. He effortlessly embodies the brand and is the perfect person to lead and grow our category. He is also a creative leader with a strong commercial background who will help foster an even greater integration between marketing and sales efforts.’
Croeser added, ‘I am excited to help shape new stories for a company that has been such a huge part of my life. I can only hope that I can show consumers the passion that SAB has shown me over the last 20 years.’
A creative strategist at heart, Croeser is excited about his appointment and the role that SAB will play in expediting economic recovery post and beyond the pandemic. ‘It’s a great honor to be the custodian of some of the most iconic and loved brands in South Africa. I have always believed in the power of brands to make a positive impact in society, and to use creativity, technology and innovation to find solutions to the challenges our communities face. We will relentlessly pursue this aim with our marketing organisation to truly create a future with more cheers and seeing our communities thrive.’
