Winning an Assegai Award is a ‘mark of victory in integrated marketing excellence’ according to the organisers of the event, with the ultimate goal of raising the bar for the marketing industry. One company, that did just that, was the South African Breweries, who clinched 20 awards.
SAB’s wins highlighted the brewery’s best-in-class entries and its work in achieving industry greatness through various campaigns. The awards were split between eight Gold wins, three Leader wins, seven Silver wins, and two Bronze wins.
Vaughan Croeser, Vice President, Marketing said, ‘It is such an honour to be recognised as leaders in our category by winning 20 awards. Marketing is an ever-evolving industry, and these achievements underscore our commitment to innovation, creativity, and breakthrough strategy. As a team we are constantly pushing boundaries and to receive this kind of recognition not only validates our efforts but also inspires us to keep trailblazing in our industry.’
The eight Gold and three Leader awards were as follows:
Experiential Category
– Carling Black Label Foam Knows, won Gold.
– Carling Cup – Talk Up Your Team, won Gold.
Campaign for CSR, Social Good
– Castle Lager, Bread of the Nation, won Gold.
Food & Beverage
– Castle Lager, Bread of the Nation, won Gold.
Integrated Campaign
– Castle Lager, Bread of the Nation, won Gold.
Shared Value
– Castle Lager, Bread of the Nation, won Gold.
Social Media
Castle Lite, Liten Up, won Gold.
Video Content
– Castle Lite, Liten Up, won Gold.
Food & Beverage
– Castle Lite, Liten Up, was named Leader.
– SAB Castle Lite, Don’t Accept Whatever, was named Leader.
Video Content
– SAB Castle Lite, Don’t Accept Whatever, was named Leader.
Another notable achievement was the ‘Brand of the Year’ category, where Castle Lager won silver place.
Croeser concluded, ‘These awards are one of just many proof points that SAB is focused on marketing effectiveness. While many brands focus on visibility, we focus even more on relevance, and we utilise the power of our brands to understand how we can be truly relevant in our consumers’ lives. With a deep understanding of people, we deliver creative and innovative solutions at scale, fast.’
SOUTH AFRICAN BREWERIES
https://www.sab.co.za
