The launch of SA INC – a campaign that focuses on spreading SA’s good news stories for a change – took place on 12 April 2019 in Claremont at the Citadel and was attended by South Africa’s leading brands, who gave the campaign the thumbs up.
SA INC, a partnership between BLSA, Brand South Africa and Regency Global, aims to change conversations in South Africa by highlighting and celebrating the country’s success and achievements.
The campaign is the brainchild of filmmaker and executive producer, Shani Kay, who is passionate about activating South Africa’s potential. ‘When we share the positive news from our remarkable country, we will begin realising that there is so much we can be proud of,’ said Kay.
The event was opened by Business Leadership South Africa (BLSA) board member and outgoing Woolworths chairman, Simon Susman. Susman spoke about his personal drive to honour and celebrate the important contribution and opportunity as an elder to ‘first learn, then earn and finally return wisdom and time to society.’
Richard Kyle, founder of Regency Global, said that what had started as an inspirational campaign was fast becoming a movement for change.
To join the conversation and help share the good news about South Africa, visit regency.global/sa-inc