Technology breakthroughs and shifting consumer habits are causing a rapid evolution in digital out-of-home (DOOH) advertising. More flexibility, targeting possibilities, and measuring options are provided by this dynamic medium. Rook Digital has launched a new Digital Out Of Home solution which is engineered and powered by their Audex One marketing platform, which has enhanced the way businesses approach digital marketing.
AUDeX One is a fully integrated digital marketing solution that coveys every stage of the customer journey. From awareness and consideration to intent and conversion, AUDeX One ensures that marketing efforts are cohesive, efficient and highly effective.
By integrating DOOH partners into their AUDeX One marketing platform, Rook Digital harnesses profiled Device IDs around these sites, enabling them to optimise DOOH delivery towards specified audiences in real-time.
Because their DOOH solution works off Device IDs, they are able to continue the consumer journey into online mobile spaces, with different sets of creative to either encourage store visits or achieve the online KPI’s the advertiser is seeking.
This innovative approach to OOH advertising enhances the reach and effectiveness of their clients’ campaigns, by combining the broad visibility of outdoor ads with the precision targeting capabilities of digital advertising.The ability to measure and optimise the impact of these campaigns in real time further amplifies their effectiveness and ROI.
Key Unique Selling Points Of AUDeX One DOOH Solution:
1. Application of profiled audiences: optimise towards a specified and desired target market. (ARP – Audience Reach Percentage).
2. Location-enabled data: track offline movement behaviour to better understand and engage with the audience.
3. Budget optimisation: optimise screens in real-time through audience reach percentage reporting.
4. Cross-channel enablement: seamlessly integrate and activate campaigns across channels through singular device ID recognition.
5. New ways to plan: use various data insights such as weather triggers, audience densities, audience traffic and more.
6. Generating efficiencies: real-time audience optimisation, screen agnostic, and zero charges for creative versioning, resizing and innovation.
7. Increased ROI: enhance the effectiveness and ROI of campaigns through cross-channel remarketing strategies.
ROOK DIGITAL
https://rookdigital.co.za
