Designer of the year, Jessica van Wyk, won R210,000 in Roland DG South Africa’s Wrap2TheMax Déjà Vu Design Competition. Modern Marketing was a proud media partner.
In second place was Eljanee Olivier, who won R105,000 and in third place was Annelle Westley, who won R60,000. The winners were announced during a Roland event held during the Sign Africa Expo on 12 September.
Explaining the inspiration behind her winning design, van Wyk said, ‘I’d been reading a lot of fantasy books, and when I read the design competition brief, it just triggered this whole fantasy world in my head and I thought to bring that to life.’
‘I needed a challenge. I wanted to challenge myself and try something new, so I entered the competition just for fun.’
Designers could let their imaginations run wild as they embarked on a journey with Roland to shape a brighter and more innovative future together. Entrants needed to choose one client brief, and using their artistic brilliance, transformed these into something ground-breaking. Once the brief was chosen, entrants needed to submit a logo that screamed ‘wow!’, a vehicle wrap that turned heads on the road, a T-shirt that inspired everyone who lays eyes on it, and an advertising poster that made jaws drop.
ROLAND DG SOUTH AFRICA
+27 11 875 9300
http://www.rolanddg.co.za
