New Client Service Director, Cecilia Benson, brings 20 years of unparalleled experience to Riverbed, having recently held senior roles within the Publicis Group and Wunderman Thompson respectively.
Said Benson, ‘I have admired Riverbed from afar, and was immediately connected to their Culture of Care as an intrinsic differentiator for customers. Furthermore, to partner with a black female industry leader has always been important to me, and I am honoured to have been given the opportunity to head up the division.’
Benson has worked on both local and global brands in the FMCG, telecommunications, and financial services sectors and over the years has led the development of strategic CRM solutions and partnered with clients on complex digital transformation projects. She has extensive experience leading cross-functional teams and building and maintaining client relationships.
Monalisa Zwambila, CEO and Founder of Riverbed said, ‘I am excited to have Benson join our leadership team. This strategic appointment is part of a series of appointments to build a strong executive team to move the agency forward. We’ve put a lot of time and consideration into finding the right people and believe that Benson will be instrumental in augmenting our customer proposition and playing a critical role in enabling our growth ambitions.’
THE RIVERBED AGENCY
www.theriverbedagency.co.za
