Craig Strydom, an award-winning copywriter and creative director, is the latest member to join the Red & Yellow Creative School of Business’s faculty and will be teaching Advanced Diploma in Copywriting and the Higher Certificate in Creating Digital Content.
In a career spanning 20+ years, Strydom has worked for nine advertising agencies across three countries, including the US, Canada and South Africa. As a Copywriter, Creative Director, and all-around content genius, he has won awards in New York, London and Johannesburg, including One Show, London International Advertising Awards and the New York Festivals. This included being a writer on the Oscar-winning, globally acclaimed documentary, Finding Sugarman.
His passion for the creative industry began while studying music at the Tshwane University of Technology. It was here that he took an interest in creating jingles for advertising. He is currently completing his Masters in Creative Writing at the University of Cape Town.
At Red & Yellow, all programmes include a practical component, and the Advanced Diploma in Copywriting and the Higher Certificate in Creating Digital Content will be no different.
‘I like to refer to these two options as exit programmes. The duration of each is only one year, however, once completed students will be equipped with the skills and tools needed to step confidently into the working world. These learners will have the advantage of being exposed to three weeks of practical experience, providing them with the knowledge required to apply what they have learned to the real world,’ said Strydom.
The Higher Certificate in Creating Digital Content in particular, is an exciting course that blends the practical and theoretical skills necessary to create careers out of their ability to influence on social media channels. This is aimed at those wanting to make a living from blogging, vlogging or being an influencer, or those who want to work in agencies with globally-loved brands to create captivating content which goes viral in the media.
A highlight of Strydom’s career includes being a finalist for the Susan Atefat Prize for Creative Non-Fiction in 2009. His work has also been published in numerous publications including Boards Magazine, Creativity, the New York Festivals, One Show and Rolling Stone Magazine. To date, Strydom has worked on various household name brands including: Nando’s, MTN, Land Rover, Air Nova, Sprint, Maryland Lottery and the National Aquarium in Baltimore.
RED AND YELLOW SCHOOL OF BUSINESS
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