Voted for by members of the PRCA from around the world, the Platinum Awards provide true global recognition from global peers on work that sets new standards in creativity and strategic excellence Razor Public Relations has won two awards at this year’s PRCA Platinum Awards in London.
Presented annually by the PRCA, the world’s largest professional body for PR and communications, the Platinum Awards set the benchmark for global PR excellence as judged by PR experts across the world.
Critically, these awards are open exclusively to campaigns that have already won or been shortlisted at other leading global awards over the past year. They are designed to celebrate the very best in international public relations, representing work that exemplifies the highest standards of creativity and innovation.
Razor secured wins in the following categories:
– Media Relations Award: Bullet Proof Park (with Gun Free South Africa and M+C Saatchi Abel).
– Purpose Award: Bullet Proof Park (with Gun Free South Africa and M+C Saatchi Abel).
The agencies data analyst Basetsana Baholo was runner up Global Rising Star of the Year.
‘Integrated world-class creativity is what will set the future of effective public relations programmes apart, especially as we seek to drive distinction and cut through in an ever-demanding news cycle. Success is no longer about generating ‘just’ awareness, it’s about sparking powerful conversations that elevate and build trust, and inspire positive behaviour change,’ said Razor PR CEO, Dustin Chick.
‘Creativity has become business critical in modern PR. What’s important is that it’s not just ideas for the sake of ideas, but more a focus on using well considered strategic insights to trigger bold thinking that cuts through the noise, establishes a new debate and elevates thought leadership,’ said Razor PR Executive Creative Director, Chris Lazley.
‘Working with our colleagues at M+C Saatchi Abel, we were able to build a truly compelling earned first creative platform that moved the needle on one of society’s most urgent social needs, especially in the Western Cape. Being earned first requires ideas that cross the divide between interesting and compelling, that go from memorable to behaviour change. Bullet Proof Park is just such a campaign, and it’s this approach that resulted in its win at the Platinum Awards and its shortlisting at Cannes,’ said Lazley.
RAZOR PR
www.razorpr.co.za
