The SABRE Awards EMEA’s shortlist was evaluated by a jury of industry leaders including around 400 campaigns, selected from among more than 2000 entries in this year’s competition. Razor PR and its client Anglo American took home the Diamond SABRE Award for Superior Achievement in Reputation Management at the ceremony held in Germany on 23 March 2023.
This is the third year running that Razor has won the top award for the best reputation management campaign in the EMEA region. The winning campaign, 500 Tonnes Light, demonstrated Anglo American’s 100% group-wide commitment to carbon neutrality and their launch of the world’s first zero-emission hydrogen-powered mine haul truck. As the world’s largest hydrogen-powered vehicle, this truck embodied Anglo American’s journey towards carbon neutrality, while proving that big thinking can have a real impact on the world.
‘It’s not just about the work, it’s about difference and impact,’ said Nevashnee Naicker, Head of Corporate Communications South Africa at Anglo American. ‘Communications work like this is about how we bring scale and impact to globally critical issues such as energy transition and climate change and the efforts to get there. Making mining relatable to ordinary people and catalysing hope for the future, while being deeply focused on business and societal impact, are absolute hallmarks of what made this work just work.’
‘For Razor, winning the top reputation management award for three years in a row is no small achievement for an agency that is just three years old. We have consistently and almost relentlessly focused on work and clients that drive powerful conversations. This win affirms the way we approach each project and is a recognition of what can be achieved when collaborative partnerships with clients are forged,’ said Dustin Chick, Partner and Managing Director at Razor.
‘Congratulations mostly belongs to Anglo American. Without its deep commitment to sustainability and purpose, we would not be able to win awards like these,’ concluded Chick.
Certificates of Excellence won at the 2023 EMEA SABRE Awards include:
The kids are(n’t) alright — Virgin Active (Broadcast Media).
The kids are(n’t) alright — Virgin Active (Digital Publishing).
Serving up Simplicity — Tiger Brands Eat Well Live Well (Digital Publishing).
RAZOR PR
www.razorpr.co.za
