Radisson Hotel Group boasts a substantial global presence with over 1250 hotels in more than 95 countries. The South African portfolio comprises of 11 hotels, located in major cities and hubs of connection across the country.
‘We are excited and empowered by Hook, Line & Sinker’s creativity, digital know-how and PR industry expertise that will connect with key audiences as we continue to drive brand awareness in one of our key markets – South Africa,’ said Saadiyah Hendricks, Area Director, PR and Social Media, Middle East, Africa, Mediterranean and South East Asia Pacific at Radisson Hotel Group. ‘We look forward to embarking on this exciting PR-journey together, driving relevance with our core audiences through inspiring moments and stories as well as strategic collaborations that highlight our values, while showcasing our diverse portfolio and offerings.’
Hook, Line & Sinker will provide a pivotal role in elevating the brand image. The agency will focus on developing creative media and communications strategies leveraging data and insights, event support, social media and influencer relations, and hotel launches. The Radisson Group is the latest win for Hook, Line & Sinker and joins several new client wins this quarter, including Business Partners, Motorvaps Holdings, Cisco, and inDrive.
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