In an industry-first, Qatar Airways has unveiled a new global ‘AI Adventure’ film. By using advanced AI capabilities, viewers can place themselves within the film and become the star.
The campaign offers the opportunity to be part of its emotive story which uses state-of-the-art technology to reinforce its commitment to developing incomparable and immersive experiences for everyone.
As part of the innovative campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: ‘At Qatar Airways, we go beyond simply meeting customer expectations. It’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable and superior customer experiences.’
Qatar Airways Chief Commercial Officer, Thierry Antinori, said: ‘Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.’
Qatar Airways’ Senior Vice President of Global Marketing and Corporate Communications, Babar Rahman, said: ‘With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.’
QATAR AIRWAYS
https://www.qatarairways.com/en-za
