Publisher Research Council Launches Data Fusion

Publisher Research Council Launches Data Fusion

The Publisher Research Council (PRC) and Nielsen’s first fused dataset, comprising Publisher Audience Measurement Survey (PAMS) and Consumer (Panel Survey CPS) has been launched in Johannesburg and will launch on 28 September 2018 in Cape Town.

#Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South Africa’s consumer and media landscape, providing vital consumption data for manufacturers, media agencies and publishers.

Peter Langschmidt, consultant to the PRC said, ’In addition to the actual launch, we’re excited to announce that Jonathon Wells, Senior VP at Nielsen Watch, will be the guest speaker at the Jo’burg launch. He will provide insights into this internationally accepted method of research and our fused dataset of almost 200 consumer goods categories and more than 3000 brands that includes the PAMS retail, mobile, automotive and banking branded data.’

Wells leads the Data Science team that supports Nielsen’s International Watch Business. He focuses on the design, delivery and support of the measurement solutions that underpin Nielsen’s Total Audience strategy across markets around the world.