Set in a Jacaranda-hued Pretoria, the new Toyota Urban Cruiser TV ad follows a couple – each driving their own Urban Cruiser – trying to find each other at their usual places. Only, they have too many ‘usual’ places they love to go to. Just as they’re about to give up, there’s a sweet twist to their tale. The line, ‘Be Boldly Curious’, is both an invitation and a challenge to everyone to go out there and explore their surroundings.
Kate de Bruyn, Creative Director at Studio One, said, ‘We wanted to create a feel-good campaign that will inspire people to go out there, explore, and enjoy life. Shooting in the ‘Jacaranda City’ while the trees are in full bloom was the perfect, inviting backdrop for a story that dares you to be boldly curious.’
Rethabile Bopape, the Senior Manager for Advertising and Digital at Toyota South Africa Motors, added, ‘The Urban Cruiser is the perfect car to explore a city in, whether you go it alone or share the experience with friends and family. Toyota prides itself on its vehicles, and the Urban Cruiser is no different. You can go wherever your curiosity leads in an Urban Cruiser, knowing that your vehicle is backed by Toyota quality, durability and reliability.’
The advertising campaign for the Urban Cruiser extends across TV, Cinema, out-of-home, print, radio, and digital channels.
PUBLICIS GROUPE AFRICA
https://publicisgroupeafrica.com/
