Publicis Groupe Africa, in partnership with Uthingo Enterprise and Supplier Development Facilitation Partner (ESD), is proud to celebrate the outstanding achievement of its 2024 Enterprise Development beneficiary, Desert Rainbow Multi-Services, led by creative entrepreneur Mlindi Kasa.
Facilitated through the Uthingo ESD programme, this initiative aimed to enhance Desert Rainbow’s growth and sustainability through strategic business support and funding. Publicis Groupe Africa contributed to this vision by providing essential upgrades to the company’s videography, photography, and drone equipment, and sponsored the salary of a full-time assistant to expand the company’s production capacity.
As part of this journey, Mlindi formed a creative team called Reel Renegades, which went on to compete in the 48-Hour Film Project East London, hosted by the Eastern Cape Film Hub in November 2024. Their project stood out for its originality and craftsmanship, ultimately earning them first place and an invitation to represent East London at Filmapalooza 2025, to be held in Seattle, Washington.
‘After winning the award, we were filled with a deep sense of pride and gratitude. It is a reflection of the hard work, dedication, and resilience that our team has put in, and it reaffirms that our efforts made a meaningful impact. It’s a testament to what we can accomplish when we work together,’ said Mlindi Kasa, CEO of Desert Rainbow Multi-Services.
While the team was unfortunately unable to secure full funding for the international trip, this recognition has ignited a renewed passion and ambition. The team are now exploring other international film competitions, fuelled by the belief that global creative platforms are within reach for South African storytellers.
‘This milestone is a testament to the transformative power of meaningful enterprise development,’ said Phumi Dube, Chief Financial Officer at Publicis Groupe Africa. ‘We believe in backing bold ideas and the people behind them. Mlindi’s journey illustrates the immense potential that can be unlocked when passionate entrepreneurs are supported with the right tools and opportunities.’
‘Publicis Groupe Africa and Uthingo ESD remain committed to developing high-impact, sustainable businesses and uplifting creative entrepreneurs across South Africa. We congratulate Desert Rainbow Multi-Services and the Reel Renegades on their outstanding achievement and look forward to seeing the next chapter of their story unfold.’
PUBLICIS GROUPE AFRICA
https://publicisgroupeafrica.com/
