Provantage Media Group (PMG) has launched a new division, Field Force, which sees PMG expand its existing field sales and marketing offering as its own dedicated division, with the goal to grow this division into one of the leaders in the R12 billion per annum sales and merchandising sector.
As a media owner, PMG will be leveraging this position, as well as the influence of its existing Out-of-Home divisions, to further strengthen the Field Force offering. This will include adopting an agile, customisable and personalised approach to executing on the sales and marketing needs of customers, which, along with PMG’s understanding of brands and marketing spend, makes for a compelling proposition.
Mzi Deliwe, deputy CEO of Provantage Media Group said, ’Whilst current trends show an increase in online shopping, an omnichannel approach is definitely high on any brand’s sales agenda. Consumers will still inevitably spend part of their shopping experiences interacting with people in the physical world. While this personal dimension in engagement remains a core driver for shoppers, the opportunity is heightened for companies to leverage their teams to engage in person in a dynamic and effective manner.’
The Field Force team is able to connect brands with consumers across a wide scope of channels and sectors within the South African and broader African markets, managing all activities that involve face-to-face contact with channel-influencing shoppers, who have become extremely effective in driving sales and leveraging sales opportunities.
Led by general manager Carmen Brown – a vastly experienced industry professional with a proven track record – Field Force has a strong leadership and management in place, all equipped with extensive retail experience in driving field sales teams to deliver against its pillars of being ‘fast, effective and agile’. This experience complements the services already offered by ProActive, PMG’s brand activation agency.
This experience is supported by best-in-class technology and business intelligence, which enables Field Force to maximise the use of information on stock levels, sales, strike rates, and targets, along with providing a visual representation of brand performance at trade level.
The Field Force service offering is ideally positioned to deliver against business objectives In a market exemplified by the outsourcing of field sales and merchandising activities by brand owners. The offering includes full end-to-end field sales services, from sell-in to sell-through, lead generation, direct sales, merchandising, surveys, training and all the other sales and merchandising offerings that a client would expect, but all wrapped up in a custom-designed and client-specific tailored offering.