The New York Festivals (NYF) 2023 Advertising Awards have announced the trophy winners. The Executive Jury celebrated 12 innovative campaigns with the 2023 NYF Grand Award for their outstanding innovation and creative execution.
Promise South Africa won a Grand Award in the Print category for ‘Plan (a)’ for AfriSam and BlackStudio. ‘We are absolutely thrilled and honoured to receive the prestigious Grand Award at NYF, not just for our teams, but in the name of African creativity,’ said Nic Kostouros, Integrated Creative Director, Promise Johannesburg.
DDB Mexico SA DE CV were honoured with four Grand Awards. Other Grand winners included: BBDO Group Germany GmbH; DDB Chicago; FCB Lisboa; Saatchi & Saatchi Düsseldorf; TBWA\HAKUHODO Japan; VMLY&R Commerce USA; and Wolf BKK Thailand.
The 2023 Executive Jury President, Bianca Guimaraes, Partner and Executive Creative Director for Mischief USA, led this year’s jury panel of internationally recognised industry executives and creative leaders who determined 2023’s award-winning entries from the shortlist selected by the Grand Jury. Together, NYF’s jurors deliberated to award winning work within their specific categories.
The 2023 Best of Show Award
‘The Air Drummer’ created by Wolf BKK Thailand for client Robinson Department Store earned the prestigious Best of Show Award in Film for their humorous campaign. Created for Thailand’s top department store Robinson’s annual Salesation, ‘The Air Drummer’ urges Thais to ‘discount what they love most’ and ends with a surprise twist. Brilliant results include a sales increase by 12% from last year’s promo period and total impressions of 18 million with the phenomenon spreading to China, Korea, Spain, and other countries.
For 2023 NYF unveiled multiple new categories to honour creativity and salute innovation.
This year, New York Festivals launched the Commerce and Creativity Category in recognition of the powerful role of Commerce in driving creative business transformation. Gold winning work includes Saatchi & Saatchi Düsseldorf ‘Oreo Cheat Cookies’ for Mondelēz Europe/Oreo and multiple Gold-winning campaigns by VMLY&R Commerce including ‘I See Coke’ for Coca-Cola, ‘Don’t Delete Menu’ for Wendy’s, and ‘Oreocodes’ for Oreo. Silver winning work includes Ogilvy Thailand’s ‘Amazing Thailand. Culture to Commerce’ for Tourism Authority of Thailand, Havas Chicago’s ‘The Inheritance Pass’ for Yellowstone Forever, and VMLY&R Commerce Mexico’s campaign ‘Beer Badge’ for ABInbev.
Also unveiled for 2023 was NYF’IN Funny, a new category created to spotlight campaigns using humour in a big way to engage consumers. Campaigns that struck Gold include SS&K’s ‘OutHorse Your Email’ for Business Iceland, McKinney’s ‘Thin Crust Summer’ for Lil Caesars, and Mischief’s ‘Winner Winner Chicken Dinner’ for FanDuel Casino.
The new category, NYF AutoShow, honours automotive advertising that is breaking new ground and driving ROI for auto brands. VMLY&R New York earned Gold for ‘Tell Me Everything’ for Ford. Silver winning work includes TBWA\BOLT Shanghai, TBWA\Juice Beijing’s campaign ‘Translating Joy’ for BMW and Leo Burnett Detroit’s ‘BUICK #SeeHerGreatness’ for Buick.
For more information on the 2023 New York Festivals Advertising Awards and to view the winner’s showcase click here.
The New York Festivals Advertising Awards competition receives entries from more than 60 countries worldwide and is judged by an international jury of more than 400+ members of NYF’s Executive Jury and Grand Jury. New York Festivals jury panels collectively cast their votes to select the year’s trophy-winning work.
NEW YORK FESTIVALS ADVERTISING AWARDS
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