Havas PR received three PRISM awards for two campaigns done for Right 2 Read in Limpopo and Gauteng. The awards ceremony was hosted virtually on a live stream by PRISM Convenor, Palesa Madumo, and PRISA President, Victor Sibeko.
The Limpopo campaign was a community intervention that saw Right 2 Read galvanise people to help raise awareness of the state of education in Limpopo. The campaign received a silver award in the ‘NGO campaign’ category.
The second campaign was another community intervention aimed at collecting books for the library in Alexandra township, Johannesburg. Working with ‘wastepreneurs’ in Johannesburg, Right 2 Read collected more than enough second-hand books to stock the library within a three week period. The campaign won a bronze award in ‘NGO campaign’ category and a silver award in the ‘PR on a shoestring category.’
Speaking about the awards, Havas CEO Lynn Madeley said, ‘This is a fantastic win for Havas in South Africa. The recognition means a lot to us, and we are proud of the teams that worked on these campaigns. They were integrated campaigns that brought the best of our expertise across different disciplines within the group. The successes of the campaigns really made a meaningful difference in the community, and that’s what we are about at Havas.’
Head of Havas PR, Larry Khumalo, said of the win, ‘Congratulations to PRISA and the PRISM Awards for hosting an incredible virtual event. We were together as an industry, although apart, celebrating the best of South Africa’s PR Practitioners, even with this new normal. We are very pleased with the recognition of these worthy campaigns. Each of them is a great study of the continued evolution of the craft of PR. We sat with the best of our strategy and creative arms within the Havas Village and executed smart, impactful work that drove stakeholder participation and changed communities. For that to be recognised at this level is something we are truly proud of.’