Primedia Outdoor Partners With Newly Revamped Fourways Mall


Primedia Outdoor is a media partner of Fourways Mall, which unveiled their newly renovated and expanded premises.

The Expansion project of Fourways Mall has added 8000 parking bays and 100,000 square metres of space across all levels to accommodate the estimated 1,2million shoppers a month. The total retail space is now 178,000 square metres and includes anchor tenants such as Game, Woolworths, Checkers, Pick n Pay, and Dis-Chem. 

Primedia Outdoor has increased its static and digital media offering, which provides advertisers unique opportunities for optimal exposure throughout the mall. Static formats such as escalator branding, lift door branding, hanging banners and interior billboards are strategically placed at key shopping nodes which offers brand dominance, high impact and ultimately captivates the attention of consumers along their shopping journey.