From 26-29 September 2019, Primedia Outdoor and Menlyn Park Shopping Centre in partnership with Tshwane Tourism Association hosted an in-mall exhibition with over 36 exhibitors showcasing their unique tourism offerings to shoppers.
Olive Ndebele, General Manager of Menlyn Park Shopping Centre, believes that the Tourism Expo opened a host of opportunities for shoppers to discover the City of Tshwane in the best way possible, ‘We acknowledge that our shoppers are under increasing financial and economic pressures and that destination excursions can be challenging. So with this in mind, we wanted to create greater awareness for the local tourism offerings that deserve local support and show our shoppers that they can find great experiences located right here in their city at affordable rates.’
The expo was initiated to drive support for local businesses within the tourism industry and illustrate what the City of Tshwane has to offer in terms of tourism. Amongst the exhibitors was Voortrekker Monument – the second most visited tourist destination in South Africa (Trip Advisor South Africa), Freedom Park, Xplore Tshwane, Mangwanani Spa as well as Dinokeng Game Reserve, the only residential Big Five game reserve in Gauteng.
Primedia Outdoor exclusively sold exhibition stands to provide local entrepreneurs an ideal platform to display their respective attractions to shoppers. Jorja Wilkins, Marketing and Marketing Services Executive of Primedia Outdoor said, ‘It was important for us, in partnership with Menlyn Park Shopping Centre and other significant partners, to open a door for local businesses to give shoppers a preview of what they are about. Tourism is one of the world’s largest economy drivers and our local tourism businesses need to be put on the map in every possible way – and the expo did exactly that.’
