Mall Ads brought the entertainment Pop Up store to Musgrave Centre in KwaZulu-Natal for teambuilding company Playworks.
Playworks brought Laser Tag and Escape Room fun to regular consumers and is also attracting consumers who are not frequent visitors to the mall. The Pop Up store was strategically situated in the food court area of the high foot traffic mall. While the team development specialist brand has an established clientele, it is taking advantage of the opportunity to extend its reach and brand recognition through the Pop Up.
Vanessa James of Mall Ads said, ‘The Playworks Pop Up store concept brings Laser Tag and Escape Room teambuilding fun and entertainment value to the mall retail offering – this is beneficial to both client and landlord. What’s more, it is attracting people who wouldn’t normally visit the mall.’
Angelo Boshoff of Playworks commented, ‘Our mission is to develop South Africa’s human capital through fun team play. When the opportunity arose to maximise our brand exposure and create a new revenue stream with the Mall Ads solution at Musgrave Centre, we grabbed it. The concept store is attracting a variety of ages from school-going children to adults.’