Soon Capetonians can expect to see the sky embellished with the purple banners of Play.co.za, who now have exclusive use of Sky Messaging.
Bought by Play.co.za in 2022, Sky Messaging, the original operator for the Mavericks advertising routes, is an innovative and proven platform that focuses on taking its client’s brands, messages and call-to-actions to a captive audience overhead. The professional aerial advertising service focuses on sustainable gridlock traffic primarily overhead of Cape Town, Johannesburg, and Pretoria.
‘The carefully planned routes are adjacent to main arterials, with the banners flown at 300m above ground at a set distance from the road, thereby ensuring pique readability. The engagement time per viewer is ± 17 seconds due to the low travel speed of 85km/h,’ said Nils Becker, Commercial Pilot at Sky Messaging.
In an endeavour to promote responsible gambling in South Africa, Play.co.za will also be taking a significant step forward by incorporating messages of responsible gambling into their aerial displays, making them the first in the country to intertwine entertainment with a critical social message through aerial advertising.
Elri Verreynne, spokesperson for Play.co.za, emphasised the importance of this endeavour: ‘In our pursuit of delivering exceptional gaming experiences, we recognise the paramount significance of responsible gambling. By taking our message to the skies, we aim to ensure that every individual engaging with our platform does so in a mindful and controlled manner, safeguarding both the thrill of gaming and their overall well-being.’
PLAY.CO.ZA
https://www.play.co.za
