To celebrate and engage consumers on the Flamin’ Hot Range, PepsiCo South Africa has rolled out a campaign that drives a simple flavour message through the ‘Unleash Your Heat’ tag line, across key and relevant consumer touch points.
PepsiCo South Africa has expanded its ‘hottest snacks’ portfolio, offering a variety of Mzansi’s favourite Hot and Spicy flavours with Simba Flamin’ Hot Chakalaka, Doritos Flamin’ Hot Masala and NikNaks Flamin’ Hot Chilli.
The campaign includes a first of its kind TV advert (featuring Simba, Doritos and NikNaks brands), where the company kicked off a hot dialogue that extended into social/digital platforms. The campaign is further supported by radio activations, OOH Billboards and digital screens in malls across the country.
Speaking on the inspiration behind the range, Giulia Iorio-Ndlovu, Senior Marketing Director, Snacks, PepsiCo South Africa said, ‘The new Flamin’ Hot range encapsulates the existing deep love that consumers have for hot and spicy flavours, which awaken their taste buds and take them on an exciting flavour experience. Our flavours are rooted in cultural influences, pivoting legacy favourites amongst South Africans, such as chakalaka, masala and the classic chilli, into enjoyable snacks.’
PEPSICO SOUTH AFRICA
https://sa.pepsico.africa/
