Hosted by Innovation in Business, a division of UK-based B2B publishing house, AI Global, the prestigious Martech Awards recognise the meeting of marketing and technology excellence, and honours individuals, companies and solutions for reshaping marketing strategies through innovation and technology. People of Kolor (PoK) scooped the Most Client-Focused Digital Brand Development Agency 2024 award.
‘It is a privilege to be recognised internationally for our hard work. With so many new players in the industry, winning this award enables us to demonstrate to current and prospective clients our ability to offer tangible value in this exciting and evolving space,’ said Riaan Pretorius, owner of People of Kolor.
Marketing technology, known as martech, refers to a variety of technologies and tools such as automation, AI, and analytics that businesses can use to streamline their marketing efforts. It’s become an increasingly effective growth tool, as businesses seek to engage with the consumer to create more personalised offerings. Having reached US$ 413.6 Billion in 2023, the martech market is expected to continue to grow at haste.
The client-focused category of the Martech 2024 awards highlights an agency that has excelled in assisting brands with client-centric marketing technology, which is putting the customer at the heart of martech efforts. ‘The needs of consumers have changed significantly post-Covid and marketing tech that can tap into these evolving expectations is what will keep the consumer coming back. An example of this is martech that gets personalisation right in an authentic and non-invasive way, sometimes easier said than done,’ said Pretorius.
Founded in 2021, People of Kolor has quickly earned a reputation as a leader in the creative field. The Cape Town-based agency works with local and international brands to develop and implement 360 marketing and advertising strategies, with a specialised focus on lead generation. Working across some of South Africa’s household names, PoK credits its success to its commitment to executing martech tactics that translate into excellent customer experience for its clients’ end-users.
Pretorius said that with the vast amount of customer data that marketing technology makes available today, brands are in a prime position to optimise their performance in their respective markets. ‘Being able to make data-driven decisions is the secret weapon of marketing tech, and one we use to our benefit. Brands that can dig into the data with smart analytics are better able to understand their customers’ behaviour. This way they can offer the kinds of personalised experiences that are 100% centred around both current and prospective customers’ needs. It’s this approach that I believe we’ve harnessed in a way that can repeatedly deliver on our client’s business outcomes.’
To determine the winners of this year’s awards, Innovation in Business’ judging panel and research team considered the commitment, expertise and innovation shown by nominees through nomination information, votes, and supporting evidence, along with the results from their own comprehensive fact-checking and research process.
Click here to view the full list of winners.
PEOPLE OF KOLOR
https://peopleofkolor.com
